Copywriting Second Life

Now that the site has gone live and the NDA has lifted, I can finally tell everyone what I’ve spent the past five months doing.

This past April I was hired by Big Spaceship to copywrite and content plan the new Second Life website with them- the most enjoyable project I’ve undertaken since Second Skin.  It was an absolute honor to work on such an important, popular website, and work alongside the superlative crew at the Spaceship.

It was also a fantastic challenge that felt like the next logical step after writing Second Skin.  Working with Senior Strategist Ivan Askwith, I tried to distill the complicated ideas behind Second Life and virtual worlds into simple phrases and concepts to connect with a broader audience.

Looking forward, I’m raring to go on my next MMO or video game copywriting assignment, hoping to continue my exploration of virtual worlds full time.

I’d also like to give a very profound thanks to Ivan, all the good people at the Spaceship, and Chestnut Rau, who helped me find many of the hotspots in Second Life, and seems to know absolutely everything that’s going on in the virtual world.

Below are links to some of my favorite sections:

What Is Second Life: A series of slides and captions introducing the concepts and features of the virtual world.

Learn- Land: The basics of virtual land ownership broken down into digestible chunks for mass consumption.

Showcase: I spent weeks wandering Second Life, finding the best and brightest spots and reporting on them.

Learn- Shopping: All you need to know about virtual shopping and identity.

Create:  How to be creative in Second Life.

Community FAQ: Simple answers to basic questions

[Above, my green-skinned avatar Cronopios, hanging out on the Second Life homepage.]